HawksView Hospitality - Hotel Real Estate Investment Services
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Sellers

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Every owner brings their hotel to market for different reasons. Repositioning your business plan, looking to upgrade to the next property tier, in a must-sell situation or simply ready to retire and want to exit the business….no matter the reason, selling your asset, whether it is a portfolio or just one hotel property, it is a big decision.

HawksView Hospitality specializes in the business of hotel real estate sales and once you are ready to sell your hotel and we understand your goals and objectives, we are ready to assist! We will reach the appropriate groups of buyers by exposing your property both locally and nationally. Once we understand a buyer's position and they understand the nature of the investment deal, then we will provide the investors with the appropriate investment information to move a deal forward.

We are here to help you succeed!



Let's Get Started!

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When you are ready to sell your hotel, you are making this decision based on the tools of knowledge that help lead you forward, and for each owner, forward looking paints a different picture. Regardless, you are set to enter the marketplace that best suits your next step.  To make the best informed decision you need as much information and tools especially with an on-going and changing market.  Pin-pointing where your hotel sits in the marketplace can be tough.  We are happy to come in and provide a full Market Valuation Report on your hotel for you and your investment team.  The Market Valuation Report will help you best evaluate where your hotel sits in the marketplace.  Together, here is what we need to do:

        Planning
            Discuss Objective for Selling Your Hotel
            Review and Discuss Property Improvement Plan and Benchmark Reports
            Understand Current Financing Structure
            Review and Discuss Current Hotel Operations
            Walk-thru, Inspect and Evaluate Your Hotel
            Collect Books and Records Data, including Profit and Loss, Occupancy Report, Franchise Agreements

        Market Valuation Report and Analysis
            Review, Identify and Measure True Income/Cost
            Prepare Financial Analysis
            Compare Operations to Industry Standards
            Incorporate and Factor the Financial Impact of the Property Improvement Plan
            Review and Compare Vital Investment Data to On-Market and Recent Sold Hotels
            Determine Potential Financing Structure based on Current Lending Debt-Coverage Ratios
            Analyze and Determine Possibilities for Sale Structure
            Finalize Findings for Market Price Report

        Client Review
            Review Market Valuation Report
            Discuss Valuation Findings and Reasoning

Ready to Sell

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The marketplace is constantly moving and when you are ready to sell, HawksView Hospitality is ready to help you obtain the highest possible price the market has for you. Once we agree on price and terms, we will begin our process of selling your hotel. We want to provide an extensive marketing campaign for your hotel property, therefore it is important to have all appropriate information in order to best prepare our marketing package for investors' consideration. Investors want to see how the property is performing in 1) the current market and 2) the trends for an extended period of time. Another component that must be included are the capital improvements for the property. What capital contribution will be required for an investor to maintain and/or improve market position, as with most franchise agreements, the Property Improvement Plan will require updates upon transfer. The better prepared we are, the smoother the transition for you and the buyer.

        Marketing
            Finalize Offering Memorandum and Executive Summary Based on Market Valuation Report
            Expose and Distribute Executive Summary: 
                    - Nationwide Hospitality Broker Network Group
                    - Local Hotel Brokers 
                    - Commercial Brokers Associations
                    - Local and National Publications
                    - Nationwide Investor Database
                    - Preferred Clients
                    - Electronic Marketplace
                    - Conferences and Sales Meetings
                    - Hotel Publications

        Interview and Qualify Buyers
            Understand Investor Buying Strategy and Objective
            Understand Equity Position and Buying Strength
            Obtain Buyers Confidentiality Agreement
            Provide Full Offering Memorandum

        Call for Offers
            Letter-of-Intent
            Review and Negotiations

        Under Contract/Buyer Due Diligence
            Site Visit
            Hotel Inventory
            Books and Records Review
            Financing
            Appraisal
            Title Review
            Franchise/Transfer PIP

        Closing!
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